Hudson's Bay CEO: Gilt to Help Grow Our Store Experiences

Hudson's Bay CEO: Gilt to Help Grow Our Store Experiences

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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Jerry Sortis, CEO of HPC, discusses a billion-dollar deal involving Gilt and Hudson Bay. The strategy focuses on combining online and retail experiences to enhance growth. The integration allows customers to return online purchases in-store, improving convenience. The company plans to expand into new areas like travel and food, appealing to millennials who value experiences. The approach aims to grow both online and retail sales, taking market share from competitors.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential benefits of combining the Gilt online business with Saks Off 5th?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Jerry Sortis believe they can grow both Gilt and Saks Off 5th?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do online shoppers at Gilt face according to the discussion?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Jerry Sortis mean by saying '1 + 1 actually equals three' in the context of their business?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of millennials in Gilt's business strategy?

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