The Big Lessons for Business

The video explores the history of ICI, focusing on its transition to pharmaceuticals and the pivotal role of James Black in drug discovery. It introduces the concept of obliquity, suggesting that complex goals are often best achieved indirectly. The discussion highlights the profit-seeking paradox, where the most profitable companies are not always the most profit-oriented. The video concludes with reflections on these themes and their implications for business strategy.

How did the pharmaceutical division of ICI change over time despite initial losses?

What principle did James Black refer to when discussing the pursuit of complex goals?

What lesson does the text suggest about the relationship between profit-seeking and successful companies?