Kimco Reports 2Q Earnings

The video discusses the strategic transformation of a shopping center business, focusing on reducing leverage and refocusing on top markets. It highlights the defensive nature of the business model, emphasizing necessity-based goods and a strong tenant mix. The importance of merchandising and creating a live-work-play atmosphere is explored, along with the impact of omni-channel retailing and the Halo effect on sales.

How does the mix of offerings in a shopping center contribute to customer experience?

What is the 'Halo effect' mentioned in relation to physical stores and e-commerce?