Bovril - Stuff That I Find Interesting

Bovril - Stuff That I Find Interesting

Assessment

Interactive Video

History, Social Studies

11th Grade - University

Hard

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The video explores Bovril's innovative advertising strategies, including celebrity endorsements and war-time marketing. It delves into the product's origins during the Franco-Prussian War and its unique naming inspired by a book about a subterranean master race. The video also touches on esoteric beliefs and symbols associated with Bovril, including connections to Nazism. Finally, it discusses how various companies, like Burberry, capitalized on war-time marketing opportunities.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What controversial beliefs are associated with the use of Bovril in the context of Esoteric Nazism?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did other companies capitalize on the war during World War One?

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