TED: How Christmas lights helped guerrillas put down their guns | Jose Miguel Sokoloff

The video discusses Colombia's beauty and challenges, focusing on the FARC conflict. It highlights innovative strategies like using Christmas lights and river messages to demobilize guerrillas. Personal stories, such as Giovanni's, illustrate the human aspect of the conflict. The peace process and societal efforts, including messages from mothers and the World Cup, are explored as means to encourage demobilization and unity.

What was the reaction of the guerrillas to the Christmas tree operation?

How did the peace process change the mindset of the guerrillas?

What message did the mothers of guerrillas convey to their children?

Reflect on the overall impact of the advertising campaign mentioned in the text.