Marketing: Product, Price, Place, Promotion

The video tutorial introduces the 4 P's of marketing: product, price, place, and promotion, which form the foundation of a marketing plan. It explains how companies use these elements to develop a strategy, starting with a product, setting a price, determining the best distribution method, and finally promoting the product. The tutorial emphasizes the practical application of these concepts and prepares viewers for a deeper dive into each element, also known as the marketing mix.

Explain the concept of distribution in the context of the 4 P's.

What is meant by the term 'marketing mix'?