LEGO Celebrates Its 90th Anniversary At San Diego Comic-Con

The video explores Lego's 90th anniversary, highlighting its history from wooden toys to becoming a global toy leader. It discusses Lego's market dominance, financial success, and partnerships with major franchises like Star Wars and Marvel. The video also emphasizes Lego's cultural impact, including video games and theme parks.

In what year did Lego negotiate with Lucasfilm for the rights to create Star Wars toys?

What are some of the major franchises that Lego has partnered with?