Yahoos Mayer to Take Stake in Snapchat

Yahoos Mayer to Take Stake in Snapchat

Assessment

Interactive Video

Business

University

Hard

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The video discusses Yahoo CEO Marissa Mayer's potential investment in Snapchat, valuing the startup at $10 billion. Yahoo aims to enhance its mobile and messaging products. However, investor Starboard Value pressures Mayer to reconsider acquisitions, suggesting breaking up Yahoo or merging with AOL.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is leading the investment in Snapchat, valuing it at $10 billion?

Yahoo

Google

Microsoft

Facebook

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary feature of Snapchat's mobile application?

Sending text messages that disappear after a week

Sending photo messages that disappear instantly

Sending audio messages that last for a day

Sending video messages that last forever

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What area is Marissa Mayer focusing on to enhance Yahoo's products?

Virtual reality

Mobile and messaging

Cloud computing

E-commerce

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did the investor Starboard Value suggest Marissa Mayer should do with Yahoo?

Hire more employees

Expand into new markets

Stop making acquisitions

Increase advertising budget

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What alternative strategy did Starboard Value propose for Yahoo?

Focus on international expansion

Invest in more startups

Break up Yahoo or merge with AOL

Merge with Google