Scooter Braun on the Next Big Thing in Music

The transcript discusses the emergence of new voices and talents, particularly focusing on Justin Bieber's discovery through YouTube. It highlights YouTube's potential to create stars and the changing perceptions within the music industry regarding artists discovered on social media platforms. The conversation emphasizes the growing role of social media in discovering and promoting new talent.

What was a key factor in Justin Bieber's discovery?

• His appearance on a talent show

• His street performances and YouTube videos

• His connections in the music industry

• His participation in a singing competition

What skepticism did the music industry initially have about YouTube?

• That it was too expensive to use

• That it couldn't produce real stars

• That it was only for amateur videos

• That it was not popular enough

How has the perception of YouTube changed in the music industry?

• It is only used for promotional purposes

• It is still not trusted by record labels

• It is considered outdated for music discovery

• It is now seen as a key platform for discovering artists

What is a growing trend in the music industry according to the transcript?

• Discovering artists through social media

• Organizing more live concerts

• Focusing on radio promotions

• Releasing music exclusively on CDs

What is the significance of visual content in the music industry?

• It is less important than audio quality

• It is crucial for artist discovery and promotion

• It is only relevant for music videos

• It is not considered by record labels