How Red Bull Got the World Hooked on Energy Drinks

The video explores Red Bull's innovative marketing strategies, highlighting Felix Baumgartner's record-breaking jump and the brand's unique approach to creating an adventurous identity. It delves into Red Bull's origins, its impact on the energy drink market, and its association with extreme sports. Despite facing controversies and competition, Red Bull remains a dominant force in the industry.

What marketing strategy did Red Bull employ to align itself with youth culture?

What controversies has Red Bull faced regarding its marketing practices?

How has Red Bull's pricing strategy affected its market position?