ESPNs John Skipper Okays New Deal With NBA

ESPNs John Skipper Okays New Deal With NBA

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Business

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Hard

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ESPN, ABC, and Turner Broadcasting have secured a nine-year deal to broadcast NBA games, valued at $24 billion, which is three times the current cost. Despite the high price, ESPN remains financially robust due to substantial cable operator payments. John Skipper, ESPN's executive, confirms that ESPN will not be spun off from Disney, highlighting the complementary relationship and shared resources between the two companies. Bob Iger, Disney's CEO, is noted for his focus on content integrity and technology adoption.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the duration of the new broadcasting deal for NBA games?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How much is the new deal worth?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does John Skipper say about ESPN being spun out from Disney?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does Disney play in the establishment of ESPN according to John Skipper?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the relationship between ESPN and its parent company as described in the text?

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