Lewin's Force Field Analysis: Assessing Potential Resistance Areas to Change in Business

The video tutorial explains Lewin's Force Field Analysis, a model used to assess and manage resistance to change in businesses. It highlights the reasons for change, the forces for and against it, and how businesses can implement this model to make strategic decisions. The tutorial includes a case study of Jaguar Land Rover to illustrate the model's application. It also discusses the benefits and limitations of the model, emphasizing the importance of understanding staff perceptions and potential biases in decision-making.

What role does management play in addressing resistance to change?

How does the concept of 'unfreezing' relate to overcoming resistance to change?

In what ways can the importance of factors for and against change be assessed?

What are the potential limitations of Lewin's force field analysis?