How NCAA Athletes May Capitalize On New Name, Image And Likeness Rules

The video discusses the significant changes in college sports due to the NCAA's new NIL rules, allowing athletes to profit from their name, image, and likeness. It highlights the role of advisors like Luke Bedlam in educating athletes and coaches about these opportunities and challenges. The video explores the potential for diverse athletes to benefit, not just stars, and considers ethical and social implications. It also touches on the future of NIL legislation and the evolving landscape of college sports endorsements.

In what ways might college athletes leverage social media to enhance their earning potential?

What challenges might arise from college athletes endorsing brands that conflict with their school's values?