Add high schoolers to the list of athletes cashing in on NIL deals

The video discusses the rise of Name, Image, and Likeness (NIL) deals in high school sports, following a Supreme Court ruling. Over two dozen states have enacted laws allowing high school athletes to profit from NIL, with Florida soon to join. The entry of major marketers like Adidas into high school sports raises concerns about the commercialization of youth athletics. Eddie Bonine and Randy Ecker provide insights into the benefits and challenges of NIL, including potential impacts on recruitment and family dynamics. Social media plays a crucial role in these deals, offering high schoolers new opportunities for branding and income.

What new insight or understanding did you gain from this video?