Adyen Commercial Chief Prins on Payments Services, Strategy for Asia

Audience is a payment platform that operates in the background, enabling seamless transactions for companies worldwide. They are expanding into Asia, building connections with local payment methods to support international companies' growth in the region. Audience offers solutions for both online and in-store payments, including mobile and self-checkout options, to enhance consumer experiences. They differentiate themselves by integrating various payment methods into a single platform, simplifying processes for merchants. Audience has launched in Singapore, Hong Kong, Australia, and New Zealand, aiming to develop more local payment methods.

What challenges do merchants face when integrating new payment methods, and how does the company address these challenges?

Discuss the significance of mobile payment solutions in the context of retail evolution.