Ted Leonsis: Twitter Is the Next Shoe to Drop

Ted Leonsis: Twitter Is the Next Shoe to Drop

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges faced by single point media companies, emphasizing the need for diversification into subscription and licensing models. It highlights the difficulties of transitioning from a communication platform to a media company, using AOL as an example. The speaker speculates that Twitter may be acquired by a larger tech company like Microsoft or Google, suggesting that such an acquisition would integrate Twitter as a brand and capability to reach a broader audience.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What example does the speaker give to illustrate a potential acquisition in the tech industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what way does the speaker suggest that a media company should be viewed?

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