Sky launches it's own Mobile network due to roll out in December

The video discusses the competitive landscape of the UK mobile market, highlighting Sky's entry and its implications. It covers the market shares of major operators, the impact of the smartphone revolution on communication and data usage, and the challenges Sky faces in acquiring customers. The video concludes with insights into potential changes in mobile pricing strategies, emphasizing creativity over price wars.

What is the current state of pricing in the UK mobile market?

What strategies might operators consider to remain competitive in the mobile market?