Sky News

The video discusses the challenges faced by High Street stores in attracting customers despite bright displays. It highlights the efforts of major stores to identify spending patterns and cater to big spenders. A key strategy includes training staff to communicate in Mandarin to better serve Chinese tourists, reflecting the importance of cultural adaptation in retail.

What is the main issue faced by High Street stores despite their efforts?

• Poor customer service

• Lack of product variety

• Bright lights not attracting enough buyers

• High prices

What are High Street stores trying to understand about their customers?

• Their favorite brands

• Their spending habits

• Their preferred shopping hours

• Their feedback on store layout

Why are stores focusing on keeping big spenders happy?

• To reduce advertising costs

• To improve brand image

• To boost overall sales

• To increase foot traffic

What language is the sales assistant at the high-end department store speaking?

• Mandarin Chinese

• Japanese

• French

• Spanish

Why did the company train the sales assistant in Mandarin?

• To cater to local customers

• To offer language courses to employees

• To improve communication with Chinese tourists

• To expand into the Chinese market