Kraft Heinz Brings in New CEO as It Looks to Break Out of Slump

Kraft Heinz Brings in New CEO as It Looks to Break Out of Slump

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Craig's transition from Anheuser-Busch InBev to Kraft Heinz, highlighting his 3G background. It outlines the challenges Kraft Heinz faces, including past strategies and the need for a new approach. Miguel's upcoming role and potential strategies are explored, emphasizing global opportunities. The 3G business model, known for cost-cutting, is examined, along with investor sentiment and future prospects for Kraft Heinz.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies might Craig implement to address the current issues at Kraft Heinz?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the market reaction to the new CEO appointment?

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