Using Fashion to Pick Your Voting Preference

Using Fashion to Pick Your Voting Preference

Assessment

Interactive Video

Business, Social Studies, Life Skills

University

Hard

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The transcript discusses the Cambridge Analytica scandal, focusing on how the company used Facebook users' fashion preferences to target political messaging. Christopher Wiley, the whistleblower, revealed that the firm analyzed interactions with fashion brands to infer political leanings. The transcript also covers Facebook's response to the scandal, including criticism and demands for CEO Mark Zuckerberg to testify. Lastly, it touches on the potential for future revelations from Wiley, who has a personal interest in fashion.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the primary method used by Cambridge Analytica to target political messaging?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Who is Christopher Wylie and what role did he play in the Cambridge Analytica scandal?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Cambridge Analytica determine the political leanings of individuals based on their fashion preferences?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What criticisms has Facebook faced in relation to the Cambridge Analytica scandal?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What significance does Christopher Wylie's interest in fashion have in the context of the Cambridge Analytica scandal?

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