How to Create Raving Fans

The video discusses how to create raving fans through customer advocacy. It outlines the customer journey from discovery to advocacy, emphasizing the importance of adding unexpected value to create loyal customers. Examples like Zappos illustrate successful customer engagement. The use of CRM tools, such as HubSpot, is recommended to manage customer relationships effectively. The video concludes by highlighting the role of advocacy in scaling a business.

What role does customer relationship management play in creating raving fans?

What is the significance of treating best customers well as mentioned in the text?