Advocacy: Fourth Step of the Customer Journey

The video emphasizes the importance of advocacy in the customer journey lifecycle. While many companies focus on discovery, engagement, and transactions, they often overlook advocacy, which is crucial for business sustainability and growth. By turning customers into advocates, businesses can create raving fans who passionately support their mission. This approach not only enhances customer loyalty but also helps in acquiring new customers. The video concludes with the idea that the modern purpose of business is to gain customers who bring in more customers.

What new insight or understanding did you gain from this video?