The 4 Ps of Marketing - What is Placement

The video explains the concept of 'Place' in marketing, which is part of the 4 P's. 'Place' is essentially about distribution, making products available to customers through various channels like retailers and wholesalers. It also covers the role of intermediaries and the importance of transportation in the distribution process. Additionally, the video discusses direct selling and the need to ensure product availability for customers.

Why is it important to consider the availability of a product in marketing strategy?

In what ways can a manufacturer make their product available to customers?