The Service P's: People, Process, and Physical Environment in Marketing Mix

The video explores the final three P's of the marketing mix: people, process, and physical environment, focusing on their significance in service industries. It highlights how people influence customer experiences, the importance of efficient processes, and the impact of the physical environment on customer perceptions. These elements are crucial in differentiating service-based businesses and enhancing customer satisfaction.

Discuss the role of customer interaction in the service industry.

What are some strategies to improve the efficiency of service delivery?

How can the physical environment influence a customer's perception of a business?