Sting Lends His Voice to Boost Broadways 'The Last Ship

The transcript discusses the challenges and strategies involved in producing successful Broadway shows. It highlights the experiences of rock artists like Sting on Broadway, the financial hurdles of maintaining a show, and the importance of attracting a younger audience. The conversation also covers modern marketing techniques used to promote Broadway productions.

How does the speaker view the future of Broadway in terms of audience demographics?

What strategies are suggested for attracting a younger audience to Broadway?

What marketing techniques are mentioned as necessary for Broadway shows today?