A Millennial Makeover for China's Favorite Fiery Drink Baijiu

The CEO of a company likened to the 'Uniqlo of Baijiu' discusses their strategy to attract younger consumers, such as millennials and Gen Z, by offering affordable, good-quality products. They aim to appeal to this demographic with colorful, smaller bottles and intriguing phrases. The company plans to expand its business, aiming for a 20% annual growth and an IPO in 3-5 years. They are also focusing on product innovation with fruit-flavored alcohol and targeting markets in Asia and Europe, not just Chinese expats.

What is the company's target demographic for their products?

What flavors and characteristics are being introduced in the new products?