Six Paths Framework

The video explains the Six Paths framework within the Blue Ocean Strategy, which guides companies to explore new markets beyond existing ones. It covers six pathways: alternative industries, strategic groups, buyer groups, complementary offerings, functional and emotional appeal, and trends over time. Each path provides strategies to identify new market opportunities and innovate value, helping businesses differentiate and expand their market reach.

Describe the importance of understanding buyer groups in marketing research.

What role do complementary services play in expanding market opportunities?

How can analyzing functional and emotional appeal help in targeting new market segments?