The Risks and Rewards of Launching a New Product: An Introduction to Ansoff's Matrix

The video tutorial discusses the complexities of launching new products or services, emphasizing both the potential benefits and inherent risks. It introduces Ansoff's matrix, a strategic tool for assessing risk in product and market expansion. The matrix includes four strategies: market penetration, market development, product development, and product diversification. Each strategy is explained with real-world examples, highlighting the balance between risk and reward. The tutorial aims to equip businesses with the knowledge to choose the right strategy based on their goals and market conditions.

What new insight or understanding did you gain from this video?