The Risks and Rewards of Launching a New Product: An Introduction to Ansoff's Matrix

The video tutorial discusses the complexities of launching new products or services, emphasizing both the potential benefits and inherent risks. It introduces Ansoff's matrix, a strategic tool for assessing risk in product and market expansion. The matrix includes four strategies: market penetration, market development, product development, and product diversification. Each strategy is explained with real-world examples, highlighting the balance between risk and reward. The tutorial aims to equip businesses with the knowledge to choose the right strategy based on their goals and market conditions.

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