Interview with Dr Ralf Speth, Chief Executive of Jaguar Land Rover

Interview with Dr Ralf Speth, Chief Executive of Jaguar Land Rover

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses a big engineering company's focus on excellence and global markets, emphasizing the importance of exciting customers with high-quality products. It explores the potential impact of Brexit on the company's enthusiasm and strategy, highlighting the need to maintain attractiveness and deliver special experiences to customers. The discussion also covers the company's product portfolio and growth strategy, particularly in stabilizing and expanding Solihull. Finally, it underscores the significance of global sales to British industry and the government's understanding of this export-oriented sector.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How can the additional vehicle in the product portfolio stabilize and grow Solihull?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is it important for the government to understand the benefits of an export-oriented industry?

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