Staples Bets Big on Rio Olympics

Staples has become a key supplier for USOC Olympic Partners, providing a wide range of merchandise beyond office supplies. Their business-to-business segment has grown significantly, especially after acquiring Corporate Express in 2008. Staples competes with BDA in the Olympic merchandise space and leverages existing partnerships, like with Visa, to expand. They see growth potential by adding more clients and using high-profile events like the Olympics to attract business. Staples often acts as a middleman, contracting out manufacturing, which affects their profit margins.

What potential for growth does Staples see in their Olympic merchandise business?

What role does Staples play in the production of Olympic merchandise?