TED: How we can curb climate change by spending two percent more on everything | Jens Burchardt

The video discusses the significant climate impact of steel production, which accounts for over 5% of man-made emissions. It highlights the technical and economic challenges of producing low-carbon steel, such as carbon capture and the use of hydrogen. The video argues that a small increase in consumer spending, around 1-2%, on carbon-neutral products can significantly reduce emissions. It emphasizes the role of consumer choices in driving climate action and suggests that the cost of carbon-neutral products is relatively low compared to their environmental benefits.

What is the significance of creating a level playing field in the context of carbon emissions?

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How can spending an additional 1 to 2% on products contribute to climate action?

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In what ways can marketing carbon neutral products benefit companies?

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What challenges do companies face in understanding and addressing supply chain emissions?

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