TED: How Ikea is growing its business while shrinking emissions | Jesper Brodin and Pia Heidenmark Cook

IKEA is committed to becoming climate positive by 2030, focusing on renewable materials, circular design, and reducing its carbon footprint. The company aims to balance sustainability with affordability, transforming its business model and engaging customers and coworkers. IKEA's efforts include addressing climate justice and social responsibility through its foundation. The company emphasizes long-term planning, with a vision to lead in sustainability while maintaining growth.

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