TED: How Ikea is growing its business while shrinking emissions | Jesper Brodin and Pia Heidenmark Cook

IKEA is committed to becoming climate positive by 2030, focusing on renewable materials, circular design, and reducing its carbon footprint. The company aims to balance sustainability with affordability, transforming its business model and engaging customers and coworkers. IKEA's efforts include addressing climate justice and social responsibility through its foundation. The company emphasizes long-term planning, with a vision to lead in sustainability while maintaining growth.

What is IKEA's target year to become climate positive?

• 2050

• 2040

• 2030

• 2025

How much did IKEA's business grow in 2019?

• 4.3%

• 5.5%

• 6.5%

• 7.5%

What is a common myth about sustainability mentioned in the video?

• Sustainability is always expensive

• Sustainability and profit cannot coexist

• Sustainability is a short-term trend

• Sustainability is only for large companies

What is the second most common reason people choose to work at IKEA?

• Global opportunities

• Flexible working hours

• High salaries

• Sustainability initiatives

How much has IKEA set aside for climate activities in developing countries?

• 200 million euros

• 150 million euros

• 250 million euros

• 100 million euros

What is IKEA's approach to long-term planning?

• Annual planning

• 200-year planning

• Decade-long planning

• Quarterly planning

How does IKEA view climate change in terms of human rights?

• As a human rights issue

• As a business opportunity

• As a minor issue

• As a political debate