Ingka CFO on Sustainability, Pricing Conditions

The video discusses how the pandemic has influenced IKEA's business operations, emphasizing the shift towards online operations and sustainability. IKEA aims to be climate positive by 2030, focusing on renewable energy and reducing its carbon footprint. Despite customer concerns about climate change, affordability remains a priority. IKEA addresses inflation and supply chain challenges while maintaining competitive pricing. The company has accelerated its digital transformation, enhancing customer access and resilience against lockdowns.

What challenges does IKEA face regarding pricing and inflation?

In what ways has IKEA adapted its digital transformation during the pandemic?

What is the significance of life at home in the context of IKEA's business strategy?