How Astrology Turned Into A Billion-Dollar Business

Astrology is experiencing a resurgence, driven by social media and apps like Costar and Sanctuary. The industry is attracting significant investment, with astrology apps generating millions in revenue. Historically, astrology has evolved from Babylonian star-gazing to modern interpretations involving personality traits. Conferences like Norwak highlight the growing community, with many new participants. Financially, astrology is thriving, with brand partnerships and increased entrepreneurship. Despite its popularity, astrology faces criticism for lacking scientific basis, though it influences many personal and financial decisions.

What concerns do some astrologers have regarding the growing popularity of astrology?

How has the perception of astrology changed among millennials according to the American Psychological Association?

What are some potential risks associated with the rise of astrology in popular culture?