Courting China: Expansion and the NBA

The transcript discusses the NBA's growing presence in China, highlighting the importance of the Chinese market for the league and teams like the Brooklyn Nets. It explores the popularity of the Nets, particularly due to players like Kevin Garnett, and addresses challenges such as long travel and pollution. The transcript also covers fan engagement, criticism, and the NBA's efforts to expand its fan base throughout Asia.

What is the significance of the NBA's presence in China?

How has the popularity of the Brooklyn Nets changed over the years in China?

What role do players like Kevin Garnett play in the NBA's popularity in China?

What activities are planned by the Nets during their visit to China?

How does the NBA engage with fans in China compared to American fans?

What challenges does the NBA face regarding criticism from fans?

In what ways is the NBA expanding its fan base beyond China?