BMW Unveils New Logo ... Sort Of

BMW has unveiled a new version of its iconic circle logo, which features a more transparent design and flatter text while retaining its classic blue and white colors. This new logo, representing the mobility of the future, will not be used on production vehicles but debuted on a proposed electric vehicle concept. The redesign aligns with the challenges and opportunities of digitization. This marks the sixth logo design since BMW's founding, with the last redesign occurring in 1997.

What are the key changes in BMW's new logo design?

• The logo is now three-dimensional.

• It includes a new color scheme.

• The black ring is removed, and the text is flatter.

• It features a new shape.

Where is the new BMW logo expected to be seen?

• Only in digital reports and concept vehicles.

• On BMW's merchandise.

• On all new production vehicles.

• On all BMW advertisements.

What does the new BMW logo symbolize according to the company?

• The company's commitment to sustainability.

• A new era of luxury.

• The challenges and opportunities of digitization.

• The heritage of BMW.

When was the last time BMW redesigned its logo before this change?

• In 2000.

• In 1997.

• In 1985.

• In 2010.

How many logo designs has BMW had since its founding?

• Six

• Seven

• Four

• Five