Amazon's Prime Day Rescheduled With Small Business Focus

Amazon's Prime Day Rescheduled With Small Business Focus

Assessment

Interactive Video

Business

University

Hard

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Amazon is focusing on supporting small businesses this year, with a delayed Black Friday sale due to the pandemic. Prime Day, occurring later than usual, aims to aid businesses affected by COVID-19. Amazon plans to invest $100 million in small business owners. Prime members spending $10 at select small business stores will receive a $10 credit for Prime Day. An Amazon executive expressed commitment to making this Prime Day successful for small businesses. In 2018, Amazon sold 175 million items during Prime Day.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why was the Black Friday sale delayed this year?

To increase product availability

Due to a change in company policy

Because of the coronavirus pandemic

To align with international sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much is Amazon investing in small business owners?

$150 million

$100 million

$75 million

$50 million

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What incentive do Prime members receive for spending at select small business stores?

A $20 credit

A $15 credit

A $10 credit

A $5 credit

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's goal for this year's Prime Day?

To increase the number of Prime members

To make it the most successful Prime Day for small businesses

To launch new products

To expand to new markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many items did Amazon sell during Prime Day in 2018?

100 million

150 million

175 million

200 million