IWC Schaffhausen CEO Confident in Luxury Consumer

The transcript discusses Swiss watch exports, focusing on IWC's market strategies and the impact of geopolitical events on consumer confidence. It highlights IWC's expansion efforts in the US and their e-commerce strategy, emphasizing the importance of a global approach and multi-channel sales to adapt to market changes.

What factors affect the outlook of the Swiss watch industry according to the text?

How is the luxury market in China described in the text?

What strategies are mentioned for building a presence in the US market?

What is the significance of the American founder in the context of the brand's history?

What role does e-commerce play in the sales strategy of the company?