Europe's Old Media Unites in Google, Facebook Ad Fight

The video discusses the pressure on the TV ad environment due to the rise of online advertising. TV broadcasters are responding by providing better data to compete with online platforms like Google and Facebook. The industry is becoming global, leading to potential mergers and consolidation. Online platforms are also entering traditional TV domains, such as sports rights, forcing TV broadcasters to prove their content's value.

Discuss the implications of potential mergers in the broadcasting industry.

In what ways are online players like Amazon and Twitter impacting traditional TV broadcasting?