Europe's Old Media Unites in Google, Facebook Ad Fight

The video discusses the pressure on the TV ad environment due to the rise of online advertising. TV broadcasters are responding by providing better data to compete with online platforms like Google and Facebook. The industry is becoming global, leading to potential mergers and consolidation. Online platforms are also entering traditional TV domains, such as sports rights, forcing TV broadcasters to prove their content's value.

What has been a significant factor in the pressure on the TV ad environment?

• Increase in print advertising

• Rise of online ads offering targeted advertising

• Decrease in TV viewership

• Growth of radio advertising

How are TV broadcasters trying to compete with online platforms?

• By providing better data to advertisers

• By increasing the number of commercials

• By offering more ad slots

• By reducing ad prices

What is one strategy TV broadcasters are using to increase their scale?

• Reducing subscription fees

• Offering free content

• Forming partnerships

• Increasing the number of channels

What is a potential outcome of the global nature of the media industry?

• Decrease in online advertising

• Increase in local TV shows

• Reduction in sports broadcasting

• More mergers and acquisitions

Which online platforms are competing for sports rights, challenging traditional TV broadcasters?

• LinkedIn and Snapchat

• Spotify and Pandora

• Amazon and Twitter

• Netflix and Hulu