How Rough Is the Road for LinkedIn in China?

How Rough Is the Road for LinkedIn in China?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges companies face when entering new markets, particularly in China, due to competition and censorship. It highlights LinkedIn's business model, which is primarily a database business, and its growth challenges. The conversation also covers LinkedIn's strategy to target younger demographics, including college students, and the challenges associated with these new initiatives.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is censorship a significant concern for LinkedIn in China?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is LinkedIn employing to attract younger users?

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