John Kounios - The Eureka Factor Aha Moments, Creative Insight and the Brain

John Q News, a psychology professor at Drexel University, discusses his research on creativity and brain activity. He explains how EEG and fMRI are used to study 'aha moments' and the brain states leading to creative insights. The video explores techniques to enhance creativity, such as sensory deprivation and positive mood, and emphasizes the importance of using creativity selectively in problem-solving.

What environmental factors can influence the likelihood of experiencing 'A ha moments'?

Why is it important to use creativity sparingly in certain situations?

What is the title of the book co-authored by John Q. News and Mark Beeman?