What factor does Adobe suggest may have contributed to the decrease in Black Friday sales?
Black Friday Spending Decreases for the First Time
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The video discusses a report by Adobe Analytics, highlighting a decline in Black Friday sales for the first time. Online spending reached $8.9 billion, slightly less than the previous year. Supply chain issues and early spending are cited as potential causes. Electronics faced significant stock shortages, while mobile shopping saw a notable increase, with 44.4% of sales made via smartphones.
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What percentage of sales were made from a smartphone during Black Friday?
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