Why Asia is Going All Hollywood

Patrick Grove discusses the challenges of running iFlix, a video streaming service in emerging markets, where piracy is a major competitor. He compares iFlix's strategy to Netflix, emphasizing the importance of local content and the shift in investment from Western to regional content. The discussion also covers the influence of the Chinese government in promoting content globally and the success of mobile payment models in China. Finally, Grove highlights the use of data to guide content production decisions.

What is the significance of local content in the context of video streaming services in Southeast Asia?

What factors have contributed to the increase in paying customers for online video content in China?

How does the perception of exclusivity affect consumer behavior towards subscription services?

How do data analytics inform content production decisions in video streaming services?