Talking Turkey With Butterball's CEO

The video discusses Butterball's preparation for Thanksgiving, highlighting supply chain and labor challenges. Despite these, they managed to meet turkey demand. Pricing was influenced by early consumer purchases, not retailer price hikes. Inflation affects costs, with expectations of continued increases. Butterball expanded consumer support through digital platforms like TikTok to assist new and younger hosts.

How is Butterball encouraging families to prepare for Thanksgiving this year?

What challenges did Butterball face regarding turkey supply this year?

What impact did labor challenges have on Butterball's turkey processing?

What factors contributed to the pricing of turkeys this year?

What is the expected trend for turkey prices in the upcoming year?

How did Butterball adapt its customer support methods during the pandemic?

What strategies did Butterball implement to reach younger consumers?