Power BI Masterclass - DAX Cohort Customer OrderDate Analysis

The video tutorial explores cohort analysis, focusing on understanding customer behavior over time. It demonstrates how to create a unique customer table using DAX, establish relationships in a data model, and calculate the first order date for customers. The tutorial concludes with visualizing cohort analysis using a stacked column chart to gain insights into customer retention and acquisition patterns.

Describe the relationship between the customer table and the sales table.

What insights can be derived from analyzing the percentage of sales from returning versus new customers?

What challenges might arise from having a low percentage of new customers?

How can cohort analysis help in understanding customer loyalty?