How Ads Got "Woke"

The video explores the rise of woke advertising, where brands incorporate social and political messages into their marketing strategies. It examines the historical context, starting from early feminist movements to modern-day examples, and critiques the impact of such advertising on social movements. The video also discusses how brands use woke advertising to align with consumer values, especially among Millennials and Gen Z, and the role of social media in shaping brand identities.

What is the definition of woke advertising according to the text?

How does the text describe the relationship between advertising and social values?

How did the advertising industry historically appeal to women during the feminist movement?

What was the purpose of the Torches of Freedom campaign?

What are some criticisms of woke advertising mentioned in the text?

In what ways did brands co-opt feminist language in their advertising?

What does the text suggest about the effectiveness of woke advertising in promoting social change?

What was the reaction to the Pepsi ad featuring Kendall Jenner?

How do Millennial and Gen Z consumers influence brand marketing strategies?

How did the rise of social media impact brand interactions with consumers?