Scott Galloway - The Four The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway discusses his book 'The Four', which connects evolutionary anthropology to the strategies of Amazon, Apple, Facebook, and Google. He argues that these companies tap into basic human instincts, such as the need for a deity, love, consumption, and procreation. Google is likened to a modern-day god, Facebook fulfills the need for love, Amazon caters to consumer instincts, and Apple appeals to status and procreation instincts. Galloway warns of the unchecked power of these tech giants and suggests the need for regulation.

How does Galloway describe Google's role in modern society?

What does Galloway mean by stating that 'Google knows you better than anyone'?

What does Galloway suggest about the importance of love and relationships in achieving longevity?

In what ways does Galloway argue that Amazon influences consumer behavior?

How does Galloway connect the need for procreation to consumer behavior?

What is the main argument presented by Scott Galloway regarding the relationship between evolutionary anthropology and powerful companies?

What are the consequences of having too much power in the context of big tech companies, according to Galloway?