Marketing - What is Product Quality?

The video tutorial discusses the importance of product quality in marketing. It defines product quality as the ability of a product to solve a problem or meet a need, which in turn provides value to the consumer. The tutorial emphasizes that quality is a critical factor for success, as it is a primary way consumers judge products. It stresses that simply being different or new does not equate to quality; instead, the focus should be on solving consumer problems and meeting their needs to deliver value.

What is the definition of product quality according to the text?

Why is it important for a product to solve a problem or meet a need?

How does consumer judgment relate to product quality?

What are the consequences of not delivering a certain level of quality in a product?

What does the text suggest about being different or new in relation to product quality?